If making money online was easy many students probably wouldn’t be in class. Right now I’m trying to get into the online game of marketing, I’m starting in the discovery phase of my endeavors. Exactly what I’m doing is being a risk taker and jumping right in there to learn whatever I can. I’m a marketing student looking to advance my skills in online marketing this hasn’t been an easy task. Right now I’m looking at site goals, audience, contacts, product and how to advertise them.
If you start just start gathering information it will be tedious if you don’t have an overall game plan. I’ve been lucky that I have been able to make contacts through my brother which has made this adventure that much easier. As for site goals and the audience it’s a bit more complicated because I have no clue of products to advertise. In T.Dettys’ blog it talks about people using the internet more and more for researching and purchasing of products. Internet marketing is a new form of marketing that still use basic marketing concepts. The blog keys up on making a website that would appeal to consumers, or create stickiness to your page.
As I touched up in a previous blog, the product you choose to advertise has to relate to the website your are advertising on. There are no limits to what you can advertise on the web, the problem is advertising to the right audience. I learned that it is important to link a product with the proper website/blog to make the advertising campaign successful.
Any marketer can utilize the internet to further marketing campaigns. I’m still trying to figure out how I can take advantage of online marketing, it starts with the product. Oncece there is a product to advertise then a marketer can figure out the audience and realistic site goals. I found this video useful for trying to create stickiness and draw users to a site.
