The internet is booming with excitement and more users are getting online to write about their lives for all the world to read. People are reading these blogs and frequently re-visiting blog sites to get the latest gossip, news and tips that can help us out in our daily activities. If marketers can match up products and advertisements with specific types of blogs where the readers would be interested in the products, it could create a whole other marketing scheme.
Perez Hilton has been blogging about celebrities since 2004. His website has a huge following of people looking for the most up to date celebrity gossip, this has helped Perez gain a tremendous loyal following of fans and forbes even listed Perez as the “#1 based web celeb of 2007.” Forbes Magazine took 200 web-base celebrities (people who were famous as a direct result of their web pressence) and gave them points in 6 different categories. Both the websites of Perez and Forbes are using their high user volume to charge advertising firms more money for space on their website. Look at Perez Hiltons’ web-site, there is a list of Perez advertisements all down the left side, while the right side shows more celebrity advertisements for books, clothing and music. Marketers and Perez himself have utilized the traffic coming to the site to promote products that these online blog readers could have a desire to buy.
To create a buzz of a new product or to try and sell an old product, marketers can try to match up their products with blogs. There are millions of people trying to blog and have thousands of people following their every word. Just like the video says, it’ll take time and dedication to begin earning money through online blogging.
